CEO Update - February 2016
Articles | Tuesday, Mar 1, 2016
We are reaching an exciting time for our sport, with the Olympic and Paralympic Games drawing closer we are already noticing an increased media interest across all disciplines.This time gives us a unique opportunity to capitalise on the interest and you will see in the update below that we are working hard to showcase the sport of shooting on the road to Rio.
Olympic / Paralympic Team Announcements
As I reported in my last update, we are working closely with the Australian Olympic Committee (AOC) and the Australian Paralympic Committee (APC) to publicly announce our nominees. The AOC have agreed to host and conduct a special event on Friday the 8th of April in Sydney, to announce the shooting athletes that will be representing Australia at the Olympics. This opportunity delivered this way, is a first for our sport and a significant win in terms of the positioning and presentation of our sport. The APC have confirmed that they will be announcing the team to represent Australia at the Paralympics at a later date to ensure the announcement of the Olympic Team does not overshadow theirs.
Awards of Excellence
The date has been set and invitations distributed. Do not miss this night of nights to be hosted at the AOC/Museum of Contemporary Arts Building on Friday the 8th of April from 4pm to 6:30pm. The format and timing of this event has been shifted for us to ensure we maximise the exposure of the Olympic Team earlier that day and also to capitalise on the media, stakeholders, partners, family and friends who will already be in Sydney. This evening will allow us to present our traditional awards, but also publicly announce the Olympic and Paralympic Teams. This twilight, cocktail function is specifically designed to capitalise on the earlier events of the day and to continue to re-position the sport of shooting as a professional, dynamic and credible sport.
Marketing and Communications Manager
It gives me great pleasure to announce the appointment of Kelly Wright as our Marketing and Communications Manager. Kelly is a seasoned marketing and communications professional owning her own marketing company responsible for running a number of large and successful events such as the Sea and Vines Festival in McLaren Vale. Kelly’s history has also seen her work for a number of different sports including Volleyball Australia, Netball New Zealand, The America’s Cup Regatta, Melbourne Football Club and the Waratahs.
Kelly is a dynamic and passionate individual who is going to demand the best from all of us and will be a wonderful asset to our team and to our sport. She will hit the ground running and is extremely focussed on ensuring the sport of shooting benefits from the hype surrounding the Olympic and Paralympic Games. Kelly will be responsible for continuing to drive the repositioning of our sport and ensuring we strengthen and better align our national branding to deliver an increased profile, awareness and commercial opportunities for the sport.
Whole of Sport Governance Review
During the month of February this review reached its consultation, interview and fact finding stage. At this point in time we have had a wonderful response rate with 32 surveys filled out by States and Territories and a further 227 Club responses. In addition to this Suiko Consultancy have conducted 35 interviews of key people such as Member Body Presidents and Executive Officers. This review is a critical piece of work for our sport as we must find ways to be more effective and efficient. An example of this, currently being discussed by Shooting Australia and the Member Bodies is the ability for us to employ together a media officer. This position could see us share the cost of a person who’s role it would be to help promote and increase awareness of the results, outcomes and major achievements of athletes, clubs, states and Member Bodies at a local and regional level. This is currently not being done and the ability to work together to employ the right person to do this would be a wonderful step forward for the sport of shooting in this country.
I would like to finish by wishing all athletes well at the final automatic selection event this weekend for the Rio Olympic Games. Following this will be a nervous week for athletes and coaches as our Selection Panel comes together to finalise our nominations to the AOC and APC.
Shooting Australia CEO